Vidéotron le superclub: a real hub
Candy for our geeks
We recently worked with our collaborators at Vidéotron le superclub to reinforce the integrated offer of the group. The new platform now offers a complete experience by integrating the Vidéotron le superclub, Microplay and Vidéotron brands. This coherent experience is efficient, but also allows every brand to live through a design and content adapted to their public.
Data anlaysis : microplay.com 01/07- 30/09, 2016 VS 2017.
Quality content and a fluid experience allows for a better platform engagement
Whether it is the first day of school, provincial elections or national cat day #nationalcatday, they’re all good reasons to create attention grabbing content. We take advantage of the natural scope of a trendy subject to create a circumstantial movie and series selection.
Targeted creative writting allows for a proximity relationship with the audience.
A user interface focused on conversion allows for an improvement of the platform’s performance.
More newsletter subscribers
A clear call to action and enticing incentives contribute to a higher subscription rate.
In partnership with the marketing team, personalized animations are designed to promote new releases.
An advanced SEO strategy allows to optimize customers acquisition through search engines.