Vidéotron le superclub: a real hub
Candy for our geeks
this new platform is a pillar in the development of the relationship between the brand and the consumer.
We recently worked with our collaborators at Vidéotron le superclub to reinforce the integrated offer of the group. The new platform now offers a complete experience by integrating the Vidéotron le superclub, Microplay and Vidéotron brands. This coherent experience is efficient, but also allows every brand to live through a design and content adapted to their public.
Data anlaysis : microplay.com 01/07- 30/09, 2016 VS 2017.
50 % increase of the average visit duration
Quality content and a fluid experience allows for a better platform engagement
Content: a levrage for commercialisation
Whether it is the first day of school, provincial elections or national cat day #nationalcatday, they’re all good reasons to create attention grabbing content. We take advantage of the natural scope of a trendy subject to create a circumstantial movie and series selection.
Catchy feedback and empty states
Targeted creative writting allows for a proximity relationship with the audience.
500% more store clicks
A user interface focused on conversion allows for an improvement of the platform’s performance.
More newsletter subscribers
A clear call to action and enticing incentives contribute to a higher subscription rate.
Immersive marketing tactics
In partnership with the marketing team, personalized animations are designed to promote new releases.
1 000% more organic traffic
An advanced SEO strategy allows to optimize customers acquisition through search engines.
