PLENTY HUMANWEAR NEEDED A POWERFUL, MOBILE-BASED STORE THAT ENHANCED THE CULTURE OF THE BRAND WHILE INCREASING RETENTION.
Along with the brand, O2 developed a B2C shop while keeping in mind an efficient path for their distributors. We’ve developed a digital strategy to match the brand’s ambitions and their influencer campaigns. It was built to focus the user experience of Plenty’s lifestyle culture.
Not only carried by distributors in North America, Plenty is distributed in Europe and Asia. O2 continues to support Plenty in its development efforts.